Omnichannel vs Multichannel: Which one to choose?

omnicanal vs multicanal

If you are a marketing manager, you are probably always looking for new ways to reach your target audience. In recent years, two terms have become increasingly popular in the marketing world: omnichannel vs multichannel. But what do they mean? And more importantly, which one is right for your business? Find out by reading on.

A/B Testing & Data Marketing


A/B Testing, also known as “split testing”, is a way to compare two versions of a website to see which one works best. Version “A” is the control, and version “B” is the change. The goal of A/B testing is to improve conversions by finding out which version of a web page is more likely […]

5 essential email automations

5 automatisations e-mail indispensables

Automated emails are one of the most effective ways of increasing sales and conversions, as well as improving customer retention rates. In fact, it has been shown that 59% of consumer purchasing decisions are influenced by automated emails There are several types of automated email that you can send to your customers. Depending on the […]

Automate your emails: 10 benefits

automatiser ses emails 10 avantages

Email automation is easily the first viable choice if you want to save time and stay close to your customers. After all, time is short and emails are everywhere. According to a 2020 study, the average number of emails sent per day has increased by 26%*. When you’re managing marketing campaigns or trying to increase […]

Email automation: Welcome email

automatisation email de bienvenue

An automated welcome email is essential for leaving a good impression with your prospects. Built up in several stages, the aim of a welcome email is to introduce your prospects to the world of your brand while reassuring them about the services you offer (purchase, delivery, exchange, refund, etc.). Reduce the disincentives to purchase and […]

Automating emails, why ?

Automatiser ses emails

Automating emails has become a must for e-commerce companies. The marketing automation generates a significant saving of time but also of money. A simple welcome email, if properly personalized, will increase the loyalty rate and sales. Of course, adding personalization based on customer preferences and behavior will greatly increase the average shopping cart generated and […]